After a disappointing turnout at yesterday's Brickyard 400 -- ticket sales were down 20% and revenues down an estimated 30 percent -- Allstate Insurance has pulled the plug on its 5-year sponsorship of the Brickyard 400.
Not so good hands.
"It will hurt us from a revenue standpoint when it comes to the bottom line, but the long-term future of this event is secure,” said IMS spokesman Ron Green.
In a breaking news report today from the Indiana Business Journal, Green cited the bad economy, a softening interest in NASCAR, and the tire shredding that marred last year's event, as reason for the mega-insurance company's decision to bail.
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